D-21

Guerilla Marketeer Korea (Japan)

정규직서울특별시 강남구

career
마케팅·홍보 > AE(광고기획자)·마케터
cash협의 후 결정
cash확인필요

담당업무

Responsibilities: - Develop a LINE strategy that holistically connects all stages of the customer journey from awareness, consideration, conversion to departure, return and retention. - Prepare a lead acquisition strategy to drive followers onto EF Japan’s LINE platform, including through channels such as organic and paid. - Drive an active and agile digital customer journey quickly adapting to changes in the LINE platform (and other significant platforms) and the Japanese market, while identifying top-tier customer experience examples that can be tailored for EF. - Design audience segmentations based on thorough analysis of the customer journey and pain-points/opportunities in the marketing and sales funnel. - Design and configure appropriate customer journeys for these audiences and iterate on these journeys through continuous A/B testing. - Design and prepare all inputs for local digital marketing campaigns with a primary focus on LINE. - Prepare briefs and coordinate with the Central marketing team in Zurich to create relevant content to support the customer at each stage of the customer’s journey. - Drive automation and customer self-service through the configuration of a chatbot for both marketing, sales and customer support purposes. Technical Skills: - Proficiency in LINE API Sales Force Integration - Managing Sales Force environments - Experience with integrating Salesforce with external applications, specifically LINE - Knowledge of tools to facilitate for seamless data flow between LINE and Salesforce - CRM functionality - Workflow automation

우대사항

Background/Experience: - Business/Marketing Degree - Solid experience and understanding of marketing, data and technology - Highly analytical with ability to make sense of ambiguous data - Expertise in identifying and prioritizing what drives conversion or reduces drop-offs - Skilled in developing LINE-based customer service programs and chatbots. - Proficient in marketing analytics - Proficient in creating and managing content calendars, with a focus on executing seasonal campaigns. - Experience coordinating with content teams and developers - Experienced in CRM marketing (Salesforce a plus) - Knowledgeable in designing strategies that bridge offline and online marketing channels. - Experience in building digital campaigns to create marketing qualified leads - For example 3-5 years experience in start-ups, 5-7 years in medium/big enterprises - For example experience in creative/digital marketing agency with exposure to multiple industries. - Experience of ‘guerilla marketing’ and ‘growth hacking’ - Japanese native or JLPT N1

모집조건

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모집마감일2025.05.18
근무형태 정규직
근무지역서울특별시 강남구
급여협의 후 결정

지원자격

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한국어 능력
고급비지니스 회의 가능
외국어 능력
고급
일본어비지니스 회의 가능
지원가능 VISA
확인필요
우대조건
경력, 학사이상

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